All research
Scarlet Risk Guide · Free download
The MSP's Guide to Selling AI Agents
Turning agentic AI from a pilot nobody pays for into a real, recurring revenue line — packaging, pricing, and the first offer to bring to your next renewal.
What's inside
Ten pages written for service-provider owners, not analysts. Why 48% of MSPs rank AI as their clients' top need while only 13% earn real revenue from it — and the packaging, pricing models, and first offers that close that gap.
- The gap: demand is loud, revenue is quiet
- MSP to Managed Intelligence Provider
- Pricing: stop selling AI like a seat
- What to sell first
- The experimentation trap
- Selling trust, not just intelligence
- A 90-day rollout plan
- Sources & references